Difference PIM vs ERP
Many companies believe they can manage all their product information with ERP (Enterprise Resource Planning). In practice, however, this can prove to be less effective depending on your purposes. Essentially, ERP is intended for financial processes, whereas PIM is geared more toward sales-oriented content.
All of your product data is stored centrally within a PIM system. When you connect the right business software to PIM, you gain the ability to automate processes and shorten your “time to market.” But the question remains, which business systems should you connect to PIM in order to make the most optimal use of the system?